Hello! I am Irwin

Hi, I’m Irwin Saholi, a fashion designer turned luxury brand strategist. Over the past decade, I’ve dedicated myself to creating designs that resonate and brands that inspire. This is my story.

 

It all started in my childhood when I’d sketch dresses on the backs of notebooks, dreaming of fabrics and forms that could turn ideas into art. I would drape my friends with fabric and make them walk in the creations I’d envisioned—those moments were my first steps into the world of fashion design.

I honed my craft at the National Institute of Fashion Technology, India, where I immersed myself in the art and science of design. There, I learned to balance creativity with precision, developing the skills that would be the foundation for my career.

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The hum of sewing machines, the rustle of fabrics backstage, and the excitement of seeing my first collection walk the runway—it was at that moment I knew this was my calling. The energy of fashion came alive, and I realized I was creating something more than garments—I was creating stories.

From late nights perfecting every detail to adapting to the ever-changing demands of the fashion world, every experience shaped my craft and vision. I loved creating things, and soon, I saw my creations on people and runways, validating the dream I’d nurtured since childhood. As my passion grew, I transitioned into senior roles where I was able to manage teams, mentor young designers, and oversee large-scale projects.

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After 10 years of designing, I realized my passion extended beyond the runway. I wanted to tell stories not just through garments but through brands—crafting experiences that resonate with modern luxury consumers. I felt a calling to shift my focus, merging the worlds of design and strategy to elevate brands in ways that go beyond just products.

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Now, I combine my creative roots with strategic thinking, helping brands redefine what luxury means in today’s world. It’s not just about fashion—it’s about crafting legacies that leave a lasting impact.